Workterra Announces New Logo, Positions for Benefits Tech Innovation with Human Focus
Notice anything different?
13th July 2021
2021 has already
brought many exciting updates for Workterra including a new
President, the release of a new
user interface for employee benefits enrollment, product enhancements,
expanded sales/marketing efforts, and all-around growth throughout our teams.
So – we decided it was time to refresh our logo and brand to symbolize this
exciting new era and our commitment to constant innovation and service
excellence for our clients and their employees.
Check it out:
While there have
been no ownership or organizational changes, the goal of this refresh was to reflect
our values and who we are as a company: a forward-thinking, energetic, and
dedicated partner to each of our clients. The use of bright colors and joyful
human imagery also aligns our brand with the happy, productive and positive
workplace we help HR foster.
At the end of the day, benefits are about helping people, and everything we do is focused on improving the entire benefits experience for HR and employees.
Our Logo’s Meaning
The yellow “arrow” in the W of Workterra symbolizes three aspects of our purpose:
- A bridge or connection. Our technology
and services connect employers with their employees through benefits. Our
platform also connects employees with their benefits both during enrollment and
throughout the year via their benefits dashboard. Benefits are one of the most
critical touchpoints of the employer/employee relationship, and we are proud to
help our clients make this connection a great experience for everyone involved.
- Progress. The upward arrow also
symbolizes our value of constant innovation, improvement and problem solving.
Our culture of “YES” is ingrained in both our software and culture. It means we
go the extra mile to meet the unique needs of our clients. We don’t back down
from challenges, and we pride ourselves in taking them head on. We believe
handling the “dirty work” or administrative complexity is where our core value
lies. In partnership with our clients, we constantly seek ways to improve and
help them reach new heights.
- Terra, or foundation. What does “Workterra”
mean anyway? Terra is Latin for “earth” or
“foundation”. Our purpose is to empower our clients with a foundation or
platform that redefines what “work” means for HR. Our software and services
alleviate mundane administrative tasks so HR can focus on strategic initiatives
like talent recruiting/retention, growth, and building an engaging, fulfilling
Stay tuned for
larger-scale website updates, new content and campaigns centered on helping HR
understand the benefits technology landscape. Our rapid growth continues, and
our teams are gearing up for another successful open enrollment season. We’re
happy to have you along for the ride!
Want to learn
more about how Workterra can help your organization deliver benefits better?
Email us at email@example.com
In the meantime, stay in touch by following
us on , LinkedIn ,